Viv
Colour

Brief

Viv Colour translates to “live colorfully.” It is a line of pencil products that are made from tightly rolled layers of recycled paper, and as you sharpen each one, the color changes around the lead. Packaging for a 7-pencil, 5-pencil and 2-pencil items were designed and printed on kraft paper to encourage innate creativity and artistic expression within renewable materials.